A French fashion jewelry business established in 1896 on the basis of love and family, Van Cleef & Arpels had ended up being a dominant force in the fashion accessory industry by the mid 20th century. The business was produced by Alfred Van Cleef as well as his father-in-law Salomon Arpels, whose little girl shared and also urged their love of gems. After Salomon's fatality in 1906, Alfred proceeded the business with two of his brothers-in-law.
It wasn't long before the firm began going far on their own throughout the world. Here is a brief overview of how Van Cleef & Arpels went from a small-time precious jewelry firm to a globally precious jewelry feeling whose early jobs are currently big ticket items at antique public auction homes in Dania Beach and various other components of the world.
Utilizing Nature to Nurture
Comparable to the design of Tiffany & Co., Van Cleef & Arpels based the majority of their designs in a nature-inspired theme. Their design of option commonly involved animals, blossoms, as well as fairies. It's this specific style that led them to develop their special bracelet which had both red and also white roses that were made from rubies as well as diamonds, and also ended up winning them the International Presentation of Modern Industrial as well as Ornamental Arts in 1925.
From there the firm took some large steps, among which was designating Alfred Van Cleef's daughter, Renee, accountable of the artistic instructions. Only seven years after taking here control of innovative control of the firm, Renee led Van Cleef & Arpels to one of its largest successes, the "secret setup" patent. This patent provided legal control over a specific approach of setting treasures in which the prongs are not noticeable. This painstaking task calls for up to 300 hours of job per thing, but it provided the firm possession over an extremely distinctive jewelry look.
It wasn't up until 1966 that the following massive step came for Van Cleef & Arpels, which was their compensation to layout and also create the coronation crown to be used by Empress Farah Pahlavi of Iran. This emerald velour crown wound up having 36 emeralds, 36 rubies, 105 pearls, and 1,469 diamonds. It was an around the world phenomenon that pressed the company into the public spotlight even additionally.
Undoubtedly, one of the most identifiable designs of the Van Cleef & Arpels brand name is the secret setup design, which gets put on just a few pieces a year. Nevertheless, they have likewise produced numerous other signature items throughout the years such as the Passe-Partout necklace which has the ability to be tailored to fit numerous various styles. This specific style of locket is still prized in the precious jewelry market, as well as a flawless version of it was marketed in 2008 for over $86,000.
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